We’re passionate about helping companies and professionals grow with purpose.

Meet Asha

Founder & Chief People Consultant

Asha is a People and Culture executive, coach, and the founder of People & Culture Lab, a boutique, people-centered consulting and coaching practice built on the belief that work should feel like a place where people can breathe, grow, and belong. She brings more than a decade of experience across People Strategy, DEI, and executive coaching, supporting leaders and organizations through growth, transformation, and complex cultural challenges.

Her approach blends systems thinking, trauma-informed leadership, and lived experience as a Black woman navigating high-growth corporate environments. Asha leads with honesty, empathy, and backbone, helping professionals rebuild clarity and confidence through her coaching programs and partnering with companies to build equitable and scalable people systems.

Asha’s leadership has been featured in Harvard Business Review’s Advancing Black Leaders project. She has spoken on panels and stages focused on DEI, leadership, and representation, including Women’s History Month programs and the Higher Cannabis Conference for Women of Color. Outside of her work, she is Z’s mom, a creative spirit, a solo traveler, and a believer in rest, boundaries, and alignment.

  • "I built People & Culture Lab from a simple belief: when you invest in your people, everything else becomes possible. My work is about designing the systems and culture that allow teams to grow, leaders to lead well, and companies to scale without losing what makes them great."

    Asha Pope, Founder of People & Culture Lab

  • “Strong companies run on clarity, trust, and partnership. I help leaders build the relationships and people practices that drive sustainable growth.”

    Asha Pope, Founder of People & Culture Lab

  • "People do their best work when they feel supported and set up to succeed. I design the structures and rhythms that make that kind of environment possible."

    Asha Pope, Founder of People & Culture Lab